Turn Possibility Into Performance
What Generative AI does for Marketing
There's a lot of promise in GenAI to accelerate marketing workflows, boost campaign success, and drive deeper engagement with customers. The key is knowing how to effectively plan and pilot GenAI marketing initiatives to align with your current roadmap and enhance your in-house human talent.
What We Do for You
We are experts in helping enterprise marketing teams navigate the new world of GenAI assisted marketing enablement. For every point of the journey, we provide custom services for:
- Integrating GenAI tools for messaging, product launch, demand generation, and content creation
- Driving initiatives to promote ethical and responsible GenAI adoption and literacy across the enterprise
- Designing and delivering pilot GenAI programs to optimize partner communications, data-driven insights, and sales enablement
Start Now, Because Your Competitor Already Did
Industry data shows that AI-assisted tools are already transforming content creation, customer engagement, partner communications, and product messaging. But the tools are just enablers.
What really matters is how these tools are used, and the creative expert humans who use them.
Get ahead of the curve by approaching GenAI-assisted marketing with thoughtful strategies and proven practices that enhance your business strengths.
About Us
Pioneering AI-Driven Marketing Solutions
Extensive Experience in Enterprise Marketing
Principal consultant Bob Mitton brings over two decades of expertise in enterprise marketing strategy, product management, and partner marketing engagement. His wealth of knowledge and practical insights make him a valuable asset to companies seeking to optimize their marketing efforts.
Founding Member of VMware's Award-Winning Marketing AI Council
As a founding member of VMware's acclaimed marketing AI council, Bob has been at the forefront of integrating artificial intelligence into marketing strategies. His contributions have been instrumental in the council's success and recognition within the industry.
Helping Companies Adopt and Deploy AI in Marketing
Bob now focuses on assisting companies in adopting and deploying AI throughout their marketing organizations. By leveraging his expertise, he enables businesses to harness the power of AI and stay ahead of the competition in today's fast-paced digital landscape.
Combining Thought Leadership with Practical Experience
Bob's approach combines his proven thought leadership with hands-on experience and insights into a wide range of AI-enabled marketing tools, datasets, and frameworks. This unique blend of theoretical knowledge and practical application allows him to provide comprehensive guidance to enterprise executives and marketing teams.
Empowering Marketing Teams to Leverage AI for Optimized Success
By working with Bob Mitton, companies can quickly and effectively integrate AI into their marketing strategies, empowering their teams to achieve optimized success. His expertise ensures that businesses can make the most of AI's potential, driving better results and staying at the cutting edge of marketing innovation.